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D., a junior fellow in economics at Harvard University.In other words, there’s no incentive for them to make the experience speedy.You can find the right person more effectively by choosing the right site, which means determining the demographics it caters to and figuring out whether a large or niche site will best serve your needs.

But with dating, the sweater has to agree, too.”Another reason for the low satisfaction scores may be that “most dating sites have some misalignment between profit model and user experience because they are financed through subscription fees or advertising,” says Scott Kominers, Ph.Many dating sites rely on matchmaking algorithms the same way that Netflix uses them to recommend movies.So if you live in the Denver area, you’re a single heterosexual man in his 50s who loves to travel, and you don’t believe in astrology, your matches may reflect women who have similar interests.Our survey included many people who at some point had used a dating website or an app, as well as a subset of 9,600 respondents who used them in the past two years.The more recently active group rated specific sites. On the one hand, the numbers indicate that these sites are helping people find mates.

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